Perhaps one of the bigger challenges facing many small businesses these days is simply getting noticed. While it would be nice to rely on one’s reputation to drive customer traffic, sometimes that is just not enough. Every business is not only competing with other businesses in their market or on their street for attention, but also competing to be heard amid the high volume of clutter and noise when it comes to marketing. Get the facts about Sign shop you can try this out.
Simply put, today’s consumer is bombarded with ads and marketing messages. So, how does anyone get noticed? One fun and cost-effective way to get noticed is with vehicle wraps. The cost per impression for a vehicle wrap is significantly lower than advertising on billboards and is a medium that is eye-catching and captivating enough to break through the desensitizing “white noise” effect that comes with much of today’s traditional media messaging.
What is Vehicle Wrapping?
Vehicle wrapping is the application of an advertising message of both text and images on a car or truck (or boat or bus, for that matter). The process involves a graphic designer creating an advertising message with the customer’s input and then having the message printed out on high quality vinyl.
The vinyl is then applied, or wrapped, on the vehicle. Depending on the quality of the vinyl and installation, the wrap should still be looking good for 5 years or longer. Many small businesses are realizing the perks of a professionally designed billboard cruising the streets where they most want to attract attention for several years.
Costs for vehicle wraps vary. Of course, higher quality costs more than lower quality. But, particularly if someone is approaching a vehicle wrap as a long-term marketing strategy and investment, it makes sense to pay a slightly higher cost to insure the wrap does not fade or get damaged easily. Vehicles can be partially wrapped or fully wrapped, including side and back windows, with specially made see-through perforated material.
The cost to have a vehicle fully wrapped, including design and installation range from $2000 to $5000 depending on the size and make of the vehicle. A typical passenger vehicle with quality vinyl and professional installation runs about $4000. Some vehicle wrap companies offer financing plans.
With a vehicle wrap, design is the key. It is important to avoid a look that’s too “busy” since the audience the vehicle attracts will be a moving target, in most cases. Important information, e.g. company name, website, etc., should be clear and prominent.
Vehicle wraps may not be the right solution for every business, but, for those that need a little extra boost to get noticed and have a limited advertising budget, it certainly should be considered.